Brookline Booksmith, a bookstore in Coolidge Corner of Brookline, Massachusetts, loses customers to competitor retailers — Barnes & Noble and Trident Booksellers and Cafe— because people are unaware of their used book section that is cheaper than the average new book. Brookline Booksmith has a basement full of used books that are available for purchase at a discounted price. 

 

Challenge: Get book readers who are discouraged by the price of new books to choose Brookline Booksmith.  

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Tagline: Book a cheap trip to a new adventure with Brookline Booksmith.